The Blogging Series: Part 2- Blogging & Social Media Platforms

At this point of your blogging journey, you have decided that blogging is something you want to try your hand at, after considering the points I discussed inPart 0: Before You Begin of this series. You have also decided exactly what you want to blog about, who you want your audience to be and what you want your blog to look like, as discussed in Part 1: Branding. Now you just want to start, but not before you overcome another hurdle. With multiple blogging platforms and numerous social media portals, it can be confusing where to start your research. One blogger may prefer WordPress but another may support Blogger. Who do you trust? Who do you ask? Where do you begin?
Right here!
Your blog is going to be your main product. This is where you will house your thoughts, opinions, research, experiences and work. I am going to simplify this by listing the 3 main platforms and which one you should choose without wasting time on features and benefits of each.
Self-hosted: you are a technical wiz and have a background in website coding and design. If your technical skills are what you are blogging about, then it may be a good reason to create your blog entirely from scratch.
WordPress: you are not a ‘tech-genius’ and want a generic blogging template that you can customize quite a bit through minimal coding. You will need to know how to Google things to change features. You don’t mind putting in a bit on hard work to keep your blog relevant and up to date.
Wix: you are like me, and know nothing about coding. You have no time to learn and just want a platform up and running as soon as you can, so you can start creating some blogs. You want to be able to change fonts, colours, pictures as easy as you can in Microsoft Word and you don’t want to spend hours perfecting your website.
So now that you have decided on a platform, you will need to buy a URL (e.g. Do not waste your time shopping for URLs. The price is usually similar on every hosting website so its not worth the time. Go straight to Go Daddy or Blue Host and buy a URL. If you can’t find .com, buy .co or With your social media as your key traffic driver to your website, it doesn’t really matter if your URL is .com or not as search engine optimisation (SEO) won’t be your key to success. If you don’t know what SEO is, don’t worry about this until you have hundreds of visitors on your website daily from your social media accounts.
Coming to social media accounts; there are so many platforms that bloggers can use to promote themselves. These include Facebook, Instagram, Snapchat, Pinterest, Tumblr, Bloglovin, Roposo (India), Wooplr (India), Periscope and so many more around the world. In my experience, choose three platforms to focus on in the beginning and choose one to be your ‘main hub’. For example, I focus on Instagram, Facebook and Snapchat, with Instagram being my ‘main hub’. I spend any extra time focussing on Instagram and eventually, use my Instagram following to grow my other platforms. If you spend a little time on all platforms, none of them will grow much; whereas if you spend all your time on one, it is likely to explode.
Now that you have chosen your platforms and know where you want to start sharing your content; the next question is what content? Do I write? Do I share pictures? I will answer all your questions about content in Part 3: Content.
Thank you so much for reading!
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