Now you’ve got a great Instagram feed with amazing content (Part 3&4: Content) and a blog to match; but you only have 100 followers (most of which are friends and family) engaging with your pictures. The next logical step is growth! In this part we cover how to promote growth and engagement. In the eBook that I’ll be releasing later this year, I will cover some hidden blogger growth secrets that are almost taboo. Lets get started with the most effective growth tips for your various platforms:
All Platforms (Instagram, Facebook and Blog):
Schedule- make sure you have your content ready much in advance so when it comes time to posting, you don’t have to whip up something sub-standard. Post consistently, whether once a week or once a day.
Encourage quality- don’t post until you are completely happy with your pictures and content. If you have the slightest bit of doubt, chances are your content is not perfect. You have a few seconds before users click follow or move away from your page. So you have to make sure that you’re putting your best foot forward. I have always regretted putting average content out there!
Giveaways- giveaways are a great way to attract followers. Hosting a competition or giveaway on your platform, with the condition of following your page, always attracts a large number of followers (although a lot of them to unfollow after the giveaway).
SEO/Analytics- using Google Analytics or the in-built Instagram analytics to ensure that you’re targeting the right audience at the right time is crucial. This topic would need to be a blog post in itself and isn’t extremely relevant if you are new to blogging so just be aware of it. Instagram:
Hashtags- regardless of what some people say, hashtags are vital to get noticed. On Instagram, you get 30 hashtags to play with, use them all and wisely. Make sure you use a mixture of popular and not-so-popular hashtags. You can find the number of times a particular hashtag has been used by typing into Instagram. Any hashtag used less than 300,000 times is considered ‘not-so-popular’.
Reposts- the best way to become popular and grow fast is to get brands to repost your work. The best way to do this is to provide high quality content and tag relevant brands in your posts. If they like your pictures and they are suitable to their feed, they will use it and tag you in return.
Engaging- liking, commenting and engaging with other brands, bloggers and readers, makes you visible to them and they will be able to notice your presence which is otherwise overshadowed by existing bloggers. Find relevant accounts to engage with through hashtags and followers of relevant accounts.
Telegram- this is something I will cover in depth in my EBook that will release later this year but it is truly a blogger’s secret weapon.
Comment Pods- another one that I will cover in the EBook but just for knowledge, they are groups of bloggers supporting each other.
Shoutouts- collaborating with blogger’s with a similar or larger following can also increase your visibility and expose you to more followers. Thank you so much for reading!